Founder and designer, Elvira Zamora, is deeply rooted in Indigenous culture and brings a unique blend of tradition and innovation to every garment. With a commitment to intentional design and cultural authenticity, Elvira Zamora crafts pieces that honor our past while looking towards the future.
Elvira arrived in the City of Angels from Peru at 10 years old. She takes pride in identifying as a Valley Girl! Her journey as a creative began in the San Fernando Valley. Coming from a family of fashion creatives, she started her first fashion business in her father’s tailor shop in 2001. A small women’s boutique that has since evolved into a unisex brand and upcycled 1 of 1 designs sold online. Elvira challenges what can sometimes be perceived by outside spectators as the superficiality of fashion by creating pieces that speak to her culture. Beyond that, she is a philanthropist as heart who moves with the intention to give back to her community and other underserved peoples.
